Our Journey

Founded in 1996 by Tigran Arshakyan in Yerevan, Armenia, Musical Center Forte (MCF) has evolved into a dynamic force within the music industry. Initially established with a focus on distributing musical instruments and accessories domestically, MCF's journey has been one of continuous growth and diversification.

By 1997, MCF started collaboration with renowned names such as JHS and Carvin. Over the next two years, MCF established partnerships with Yamaha, D’Addario, Proel, Pirastro, Thomastik, and several other notable accessory brands.


Building on this foundation, MCF embarked on an exciting phase of development, intensifying its collaboration with professional audio brands.

This strategic expansion saw MCF specialize in audio installations across a wide spectrum of settings, from esteemed governing institutions and vibrant commercial spaces to inviting restaurants, dynamic bars, schools, theaters, and home environments.

Notably, MCF also made a significant impact in the event industry. 



For more than a decade the company was also a prominent player in the rental industry for stage equipment and lighting systems.

As the company's journey continued, a natural evolution unfolded. Recognizing the unique demands and potentials of both the professional audio and musical instrument sectors, the visionary idea of establishing a separate entity was conceived. Hence, in 2017 4Stage  LLC was founded  which specializes only in professional audio/video solutions.

This strategic decision marked a pivotal moment, allowing MCF to focus its energies and expertise with even greater precision.


Through strategic collaborations with acclaimed names like Yamaha, D’Addario, Gewa Music, Line 6, Quik Lok, and Vandoren, MCF continues to shape the music industry landscape, empowering musicians and enthusiasts with unparalleled quality and innovation.


Why Choose Us?

Here's why choosing MCF.am is your best decision:

Unrivaled Product Selection: Discover an extensive range of musical instruments and accessories handpicked from the world's most celebrated brands. From classic to contemporary, our collection caters to musicians of all genres and skill levels.

Quality Assurance: We understand that your music is an extension of yourself. That's why we only offer products that meet the highest standards of quality and craftsmanship, ensuring that your musical journey is marked by excellence.

Expert Guidance: Our team consists of passionate musicians and experts who are dedicated to helping you find the perfect instrument. Whether you're a beginner seeking advice or a seasoned pro looking for an upgrade, we're here to assist you every step of the way.

In-Store Retail Excellence: Immerse yourself in a captivating in-store retail experience where you can see, touch, and play our instruments before making a decision. Our knowledgeable staff is eager to provide personalized recommendations based on your preferences and needs.

Customer-Centric Approach: At MCF, the spotlight is on you. We prioritize your satisfaction and make sure that your shopping experience is seamless, enjoyable, and tailored to your requirements.

Customer Support Excellence: Our commitment to your satisfaction doesn't end at the point of purchase. Our dedicated customer support team is available to assist you with any inquiries, concerns, or technical assistance you might need along your musical journey.

Musical Community: We don't just sell instruments; we foster a vibrant musical community. Join us for workshops, events, and performances that celebrate the joy of music and connect you with fellow musicians.

Convenience: Shop with ease through our user-friendly website, where you can explore our inventory, read detailed product descriptions, and make secure purchases from the comfort of your home.

Prompt Delivery: Receive your chosen products at your doorstep in record time. We understand your eagerness to start creating melodies, and we're committed to delivering your purchases with efficiency.

Passion for Music: What truly sets us apart is our shared love for music. We're not just a company; we're a team of music enthusiasts dedicated to fueling your musical aspirations.